Watford City is excited to announce the launch of a new official city branding project, a significant step towards shaping the city’s future identity. This initiative aims to develop a strong, cohesive brand that reflects the spirit and evolution of Watford City, a place that has seen remarkable transformation over the past two decades. The project’s goal is to create a brand that not only represents city government but also fosters a deeper sense of community among residents.
To lead this important effort, The City of Watford City is partnering with The Good Kids, a renowned brand agency based in Bismarck, ND. The Good Kids are known for work on statewide projects, such as The North Dakota Tourism icon project, and local brands such as The Merc at Long X and The Living in McKenzie County magazine and podcast.
Together, representatives from the city and The Good Kids will embark on a comprehensive process to craft a brand guide that captures the essence of this vibrant community. This guide will serve as a foundational tool, ensuring consistency and clarity in all official communications and initiatives as the official City of Watford City “logo”, while helping to articulate what makes Watford City a unique and desirable place to live, work, and visit.
A crucial component of this project is community engagement. Before any creative development begins, their will be a community engagement survey to gather feedback directly from residents. Your insights are invaluable in helping your city government understand what makes Watford City special to you, what you envision for its future, and what elements should be represented in our new brand. This is an opportunity for every resident to contribute to the narrative of our city.
Watford City has changed dramatically since its current logo and brand were established. This new branding project is an opportunity to honor the past while embracing the present and future. All residents are strongly encouraged to participate and help shape the future identity of their city. Survey portals are open now, and will remain so until August 8th. Residents can access the survey by clicking on THIS LINK.